Content Marketing 101

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About Course

This course is designed for exploring the core concepts and importance of content marketing in today’s digital landscape. We delve into the essential role content plays in engaging audiences, fostering trust, and driving business growth. This course will help gain an understanding of a solid foundation for effective content marketing practices.

Content Marketing 101 online education course originates and is solely owned by AYO Academy. This platform may include video, images, and interactive content that may differ with respect to the course category, duration, and objectives.

This course can be sourced onto the AYO Academy website as follows: the course webpage. The website shall offer progress tracking, attendance, and other necessary course information throughout the learning experience.

For contact details, shabil@aseanyouth.net and academy@aseanyouth.net

Copyright ©AYO Academy (AYO Academy is a registered learning platform by the ASEAN Youth Organization. Efforts and proven duplication of content will not be tolerated).

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What Will You Learn?

  • Detailed chapter contents can be studied as follows : Introduction to Content Marketing, Content Strategy Development, Content Distribution and Promotion, The Importance of Interactive Content.
  • Have a deep understanding of content marketing principles, strategies, and techniques.
  • Be proficient in creating high-quality, engaging content, tailored to target audience preferences.
  • Possess the skills to develop comprehensive content marketing plans and execute them effectively.
  • Be able to measure and analyze the performance of content marketing initiatives to drive continuous improvement and results.

Course Content

CHAPTER 1: INTRODUCTION TO CONTENT MARKETING
In this chapter, students will learn about the foundational principles and strategies of content marketing, a dynamic approach to digital communication, and audience engagement.

  • Activity 1.1: PRE TEST
  • Lesson 1: INTRODUCTION TO CONTENT MARKETING
  • Activity 1.2: POST TEST

CHAPTER 2: CONTENT STRATEGY DEVELOPMENT
In this chapter, students will learn about content strategy development mainly on content planning, and analytics. Mastering these aspects enables marketers to create impactful content that resonates with their audience and achieves business objectives.

CHAPTER 3 : CONTENT DISTRIBUTION AND PROMOTION
In this chapter, students will learn about various content distribution channels (owned, earned, and paid) and strategies such as audience segmentation, cross-promotion, and SEO, along with best practices for measuring success and overcoming challenges to effectively reach and engage target audiences.

CHAPTER 4: THE IMPORTANCE OF INTERACTIVE CONTENT
In this chapter, students will learn about the power of interactive content in engaging audiences and gathering valuable data through tools like quizzes, polls, and surveys. These elements not only enhance user experience and drive engagement but also provide actionable insights that can inform marketing strategies and improve customer satisfaction.

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