4.91

(11 Ratings)

Social Journalism in a Nutshell

Categories: Skills for Business

● To introduce the definition and principles of social journalism in the field of community development
● To understand the evolution of the media landscape and how the present media landscape is shaped
● To guide strategies and techniques to identifying audiences, curating narratives, and fostering engagement within communities
● To develop expertise in verification of sources/ contents, to provide due acknowledgement and acknowledge accountability to what and how a narrative is delivered
● To be aware of ethical viewpoints and ensure inclusivity through the process
● To use impact assessment tools for results evaluation

Course Content

Chapter 1: Introduction to Social Journalism
● What is Social Journalism: Definition and principles ● Media Landscape and its Evolution: Understanding the global media landscape evolution and the move to social journalism ● Role of Social Journalism: Exploring the role and importance of social media in journalism given the present media landscape

How do you understand journalism?

Chapter 2: Community Identification and Engagement
● Community Identification: Understanding target audiences, their needs, and identifying outreach platforms ● Tools and Methodologies: Exploring tools needed for data collection and analysis, understanding methodologies to digest necessary information ● Social Media Platforms: Overview of major social media platforms on their reach and impact in social journalism

Chapter 3: Creating Impactful Content and Community Building
● Advocacy Techniques: Crafting compelling advocacy messagings, and leveraging visual and multimedia elements ● Sources/ Contents Verification and Accountability: Best practices to verifying information, recognising facts vs opinions, and combating misinformation ● Fostering Community: Strategies to cultivating a community, fostering engagement, and encouraging participation

Chapter 4: Ethics Checklist and Impact Assessment
● Privacy and Consent: Respecting privacy rights, obtaining consent and providing due acknowledgement to user-generated contents and published materials. ● Diversity and Inclusion: Including diverse voices, respecting cultural sensitivity, and avoiding bias in social journalism. ● Impact Assessment: Exploring tools to access message reach and impact towards the community.

Assessment Methods
● Practical exercises and assignments to develop social journalism skills, such as crafting social media posts and creating multimedia content. ● Case studies and discussions to analyze ethical dilemmas and apply principles of responsible social journalism. ● Peer feedback and review sessions to encourage constructive learning and improvement. ● Final project showcasing the application of social journalism techniques and principles.

A course by

AY

ASEAN Youth Organization

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